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Universal Retail Systems

E-commerce & Integrated Business Platform

An integrated e-commerce and business platform for Universal Retail Systems that sells POS hardware, software and retail technology services, and connects sales, support and marketing.

Universal Retail Systems
Industry
Retail technology
Project type
E-commerce business platform
Category
E-commerce
Live site
urspos.com

The challenge

Universal Retail Systems needed more than an online store. Product sales, customer support, marketing and content had to work together in one place, with as little manual intervention as possible.

Overview

Universal Retail Systems is an integrated e-commerce and business platform built to showcase and sell POS hardware, software solutions and retail technology services.

Beyond the store, it connects several systems and services into one digital ecosystem for sales, customer support, automation and content management. Because of confidentiality, the project was developed as part of my role within the company.

Key features

  • Full e-commerce platform built on WooCommerce
  • Product catalog for POS hardware and software solutions
  • Custom API integration for automation and data synchronization
  • Live chat and helpdesk for customer support
  • Remote connection access for technical support
  • Automatic display of YouTube video content
  • Email marketing for lead generation and campaigns
  • SEO-optimized structure and mobile store management

Integrations & automation

Custom API

Connects the store with internal systems to automate processes and synchronize data.

Tawk.to

Provides live chat for real-time communication with customers.

MailerLite

Runs automated email campaigns and captures leads.

YouTube

Displays video content dynamically on the site.

Helpdesk system

Handles customer support requests and ticket management.

Remote connection module

Gives clients access to remote technical support.

WooCommerce Mobile App

Lets the team manage orders and the store in real time.

How Universal Retail Systems works

  1. Users explore products, request services and contact support from one central hub

  2. Orders, customer interactions and marketing processes run through connected integrations

  3. The business operates efficiently with minimal manual intervention

Impact

  • A complete digital ecosystem for the business
  • Better customer support through live chat and helpdesk
  • More automation in marketing and operational processes
  • Improved SEO visibility and organic traffic
  • Simpler business operations with integrated systems

My role

I led the development and integration of the platform, connecting APIs, live chat, marketing tools and support modules. I focused on building a scalable, automated ecosystem that improves both the user experience and business operations.

Jhonatan Carrillo Jhonatan CarrilloFull-Stack Developer

Technologies

  • WordPress
  • WooCommerce
  • PHP
  • JavaScript
  • HTML5
  • CSS3
  • REST API

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